An open house is an event where someone shows potential buyers a home for sale. Specifically, would-be buyers schedule slots to see the property.
The current resident is typically gone during the showing, though this may not always happen. However, did you know that open houses are a viable way to show rental properties?
Open houses aren't vital to Albany real estate -- they even come with certain cons, like being potential theft magnets. If you handle your open house well, you can sway renters to your property.
Below are a few successful open house ideas for a memorable showing. These home staging tips will display your property's best qualities.
Secure the Premises
"Memorable" doesn't mean "attract thieves." An open house allows unknown people into a random property, often when the original renters or owners are gone.
You (or the property manager) should take safety precautions, like only allowing entry via scheduled appointments. Potential renters should be prescreened. Other safety precautions include:
- Securing all entry points
- Check whether doors and windows are locked before a showing
- Consider using a lockbox to store keys
- Store important documents out of sight
- Remove personal items
- Store valuables and medications
Depersonalize and Declutter
Depersonalizing -- keeping the space neutral allows would-be renters to imagine themselves in their potential new home. Decluttering makes the space cleaner and more organized.
Visitors won't be distracted by a junky space. A clean rental property is also more attractive to potential tenants.
Professionally Stage the Property
Professional staging goes a step further in engaging renters' imaginations. Use high-quality furnishings and decor that complement each room's size and style.
Remember, you're trying to make a good first impression. Staging lets people envision your property as a real home. Be sure to focus on:
- The master bedroom
- The kitchen
- The living room
Create a Welcoming Atmosphere
People put off by first impressions won't want to rent from you, so making them comfortable is vital to a successful open house. Use inviting aromas and soft background music to create a welcoming atmosphere.
Add fresh flowers or houseplants for warmth. Consider offering refreshments like water, juice, tea, cookies, and other light snacks.
Use Online Marketing
Put your property on popular listing sites and use social media marketing to spread the word about your property. Facebook and Instagram can help generate buzz and reach wider audiences.
Use quality photos and concise descriptions for your listings and promotions. Consider using targeted ads so certain demographics see your listing.
Do You Need an Open House?
Opinions differ on whether you need an open house. Open houses also come with disadvantages. However, these event marketing strategies can be highly effective if done well.
Albany real estate can be difficult, so these property staging tips should help show off your rental. PMI Capital District can relieve some of the stresses of property management.
Our team can help with marketing, maintenance, and tenant screening. We offer a free rental analysis to help you figure out your investment's worth. Contact us today and begin easing the difficulties of rental management!
